The upcoming fight between Chris Eubank Jr and Liam Smith is starting to generate a lot of buzz, with Eubank Jr playing his adopted role of the bad guy.
The big domestic dust-up is scheduled to take place on January 21st in Manchester, marking the first pay-per-view event of the year for Sky Sports, something fans will be hoping won’t happen too often in 2023.
PPV for a non-title fight is rare, but the stacked undercard and the highly competitive nature of the main event have convinced many fans that the event is worth the cost.
Eubank Jr, known for his unshakable confidence, used the holiday season to his advantage, training on Christmas Day.
As part of his press duties to build the fight, he visited the Good Morning Britain studio, proving his crossover appeal to the public.
In a clip that has gone viral, Eubank unloaded 20 seconds of body shots on Host Ben Shephard who was wearing protective pads.
The slowest 20 seconds of @benshephard's life! 🥊😮
— Good Morning Britain (@GMB) January 12, 2023
Despite a dominating victory over Liam Williams in early 2022, Eubank Jr’s plans for a catchweight fight with Conor Benn were put on hold after Benn failed two drug tests.
This setback resulted in a long period of inactivity for Eubank Jr, but it also helped him gain a new set of fans, even temporarily turning him into the good guy for once.
At 33 years of age, the son of British legend Chris Eubank Sr is eager to secure a title shot in the near future and has his sights set on fighters like Canelo and Gennady Golovkin.
His fight against Smith is crucial in determining his next move in his career. Smith, hailing from Liverpool, has experience at the world level and is a formidable opponent for anyone, especially for someone who has been out of the ring for almost a year.