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SUPER BOXING LEAGUE AND FITNESS TIME GYM ANNOUNCES GROUNDBREAKING PARTNERSHIP IN SAUDI ARABIA

Jeddah, Saudi Arabia (25 June 2019) Amir Khan and Bill Dosanjh of the Super Boxing League (SBL) today announced an exclusive and groundbreaking partnership agreement with Fitness Time Gym that will initially see eight Super Boxing Gyms opening at properties in key cities throughout Saudi Arabia.

By MAYNARD COMMUNICATIONS

Jeddah, Saudi Arabia (25 June 2019) Amir Khan and Bill Dosanjh of the Super Boxing League (SBL) today announced an exclusive and groundbreaking partnership agreement with Fitness Time Gym that will initially see eight Super Boxing Gyms opening at properties in key cities throughout Saudi Arabia.

Two-Time World Champion Khan and British businessman and entrepreneur Dosanjh will spearhead the exciting deal in what represents the largest agreement in the world between a boxer and Fitness Time.

Providing the best sports and fitness service through a growing network of facilities across the Middle East and North Africa, Fitness Time is a full-service health and fitness provider with fully equipped centres containing technologically advanced equipment.

Fitness Time is owned and operated by Leejam Sports Company, the largest provider of health and fitness services in the MENA region with a market cap value of 3.756B.  It operates over 140 gyms with in excess of 300,000 members and focuses to steer society towards a healthy lifestyle and encourage daily exercise.

This landmark collaboration will see the Super Boxing Gym open at eight Fitness Time Gyms currently located in The Kingdom: Riyadh, Mansourah PRO Centre; Jeddah, Taiba PRO Centre; Khobar, Khuzama FT Centre; Makkah, Waly Alahd PRO Centre; Hail, Hail PRO Centre; Medina, Sharq PRO Centre; Jizan, Jizan PRO Centre; Tabuk, Tabuk PRO Centre.  These cities were selected as they are home to their respective SBL team franchises.

The first Super Boxing Gym was officially announced at a press conference today in Jeddah: Fitness Time Anas Al Laythi, Abhur Al Junoobiyah, Jeddah 23734, Saudi Arabia.

British-Pakistani Khan and his team will be training at the Jeddah property for his historic fight against Indian Neeraj Goyat on Friday 12th July at the King Abdullah Sports City Stadium in Jeddah, with the exclusive WBC Pearl Championship title on the line.

Initially starting with eight properties at the launch, the Super Boxing Gym has the potential to increase to over 140 gyms throughout the KSA as part of its ambitious expansion plan.

Amir Khan, SBL Chairman, said, “I’m proud to partner with Fitness Time for this groundbreaking agreement across the Kingdom of Saudi Arabia and I‘m looking forward to training at the first class Super Boxing Gym facility for my fight against Neeraj Goyat.  This will now set a precedence, whereby more prominent athletes will be training here and fitness fans will get to see how they train up close.”

Bill Donsanjh, SBL CEO & Founder, said, “We are very excited to agree this landmark partnership between Super Boxing League and Fitness Time across prime locations in Saudi Arabia to attract fitness enthusiasts to a new experience at Super Boxing Gym’s.  This is just the beginning and in time there will be multiple Super Boxing Gyms’s opening across the region."

The events of the Khan-Goyat Fight Week come as part of Saudi Seasons that aims to contribute to improving the lifestyle of Saudi society and achieve the goals for the Quality of Life Programme, one of the Vision 2030 programmes, that includes creating development opportunities and highlight the Kingdom as a World leading tourism country.

Dosanjh added, "The SBL gym, through all Saudi Seasons, will bring in the World’s best combat athletes to showcase their talent and give access to all of the Fitness Time members and non-members to train with the best.”

Ahmar Azam, CEO of Leejam Sports Company, said ‘We at Leejam are incredibly proud to be partnering with Amir Khan and the Super Boxing League, in what will be another showcase for Saudi Arabia and our commitment to Vision 2030. Our plan is to open multiple academies with Amir Khan across Saudi Arabia to support the sports in the Kingdom.”

Ali Al Sagri, Chairman of Leejam Sports Company said, “As the largest Fitness chain in Saudi Arabia with 133+ locations, we welcome Amir Khan and his Academy to the Leejam Family, a living legend in the boxing industry. We hope this collaboration will help to inspire a new generation of emerging athletes to achieve great things for the Kingdom. We remain aligned to Vision 2030.”

About Super Boxing League

Boxing in India has for many years been one of the most popular sports, and with the launch of Super Boxing League (SBL) with participation from top pugilists from India and abroad, the stage is set for some exciting ring action. This unique concept was born thanks to British businessman Bill Dosanjh, also the founder and promoter of successful Super Boxing League held recently in New Delhi, India.

Super Boxing League with its tagline ‘Hit Harder’ will also be promoted by none other than Olympic medalist and two-time world champion boxer, Amir Khan. It is scheduled to be staged from July 7 – Aug 12, 2017.

The franchise-based SBL is yet another innovation by Bill Dosanjh after the Super Fight League. The Super Fight League – world’s leading mixed martial arts league – in only its inaugural season has attracted a huge fan base in the country. Now the Super Boxing League is ready to woo Indian audiences with the best of action in boxing.

One of the features of the league will be its unique point scoring system, which is being introduced for the first time in the history of professional boxing, wherein a boxer can claim six points on winning a bout through knock-out.

The SBL will consist of 8 franchises. Each team will comprise of six players (five male boxers and one female boxer with six back up players per team). There will be competitions in six different weight categories with bouts of 4 rounds of 3 minutes each.


About Fitness Time Gym

Fitness Time is the biggest sports center network in the MENA region. In our pursuit to provide the best sports services for the community, our centers have been equipped with the latest health and fitness technology, and we have applied the highest global standards for service and safety.

In addition to the carefully selected fitness equipment, amenities, and trainers, Fitness Time centers are designed and operated with the objective of providing members with a convenient and safe environment to exercise in. Accordingly, Fitness Time centers are designed to be open, relaxing, and large enough for everyone to find a space when they visit.

Opening times for the fitness centers are designed to balance convenience with efficiency. Many fitness centers open at 6:00 am and close at 12:00 am, seven days a week.