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BT Sport Box Office: Warren's Resurgence Continues.

UK Broadcaster Confirms They Will Be Launching Their Own PPV Channel

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Last week IntuBoxing broke the news to you that former lineal heavyweight champion, Tyson Fury had signed with Frank Warren. 'The Gypsy King' himself eluded to the fact that he thinks that he 'Is PPV against anyone'. Whilst I didn't think much of it at the time, there has been an announcement today, that has massively gone under the radar.....

For anyone that understands economics, the competition for PPV broadcasting in the UK when it comes to boxing is as close to a perfect monopoly as there is. For years Matchroom has made Sky Sports its home, with all big events, most recently through Unified Heavyweight Champion, Anthony Joshua all landing on Sky Sports Box Office. 

Then last year, ITV Box Office threw its hat in the ring. Firstly to broadcast the live PPV of Chris Eubank Jr's fights and then to show the World Boxing Super Series tournaments across its PPV and free to air platforms. 

Well, now a third media giant has confirmed it will be launching its own PPV Channel. Yes, that's right BT Sport has confirmed it will enter the PPV world, although a date has yet to be confirmed. BT is, of course, the primary broadcaster for Frank Warren. Warren's stable has become all the more impressive in recent months. Adding names like Fury, Frampton, Warrington, and Selby to that of Billy-Joe Saunders.

Make no mistake about it, the reality is this REALLY strengthens Warren's hand. He will have his own PPV platform. This will enable him to retain the fighters that might have sought larger paydays from other broadcasters with a PPV network. 

However, what this now does is further complicate fights that UK and fight fans around the world might have been keen to see. In the US, boxing fans are prevented from seeing fights as stars box on exclusive networks with neither media giant seemingly willing to back down and let another show a potentially huge money making fight. Whilst it will take BT Sports Box Office some time to gain a head of steam, it is only a matter of time until it happens here. Warren and Hearn do not play nice, they NEVER work together. This move whilst a fantastic one from Warren will only further muddy the waters of Britain's two big players from ever working together. 

Making a fight between the aforementioned Fury and Joshua seem like nothing more than a pipe dream ... for now at least.